Press Release
Banks DIH Limited
Date: May 9, 2013
Dancehall Sensation Aidonia
Kingston, Jamaica: Jamaican Dancehall sensation Aidonia promises to deliver a performance Made of More when the GUINNESS® Street Football Challenge climaxes on June 22 at the Arnos Vale Sporting Complex in St Vincent.
Aidonia, with his distinctive raspy tones and smart lyrics, has become a favourite among fans across the Caribbean with songs like ‘Tan Tuddy’, ‘Fi Di Jockey’ and ‘Run Road’. Aidonia, who is also an avid football lover and supports Real Madrid FC, says he will be delivering a performance that lives up to the GUINNESS Made of More campaign.
“There is a natural synergy between music and football and GUINNESS combining the two is a great idea as the GUINNESS man loves football as much as he loves music,” said Aidonia. “I’m a GUINNESS drinker and whether I’m playing football or performing onstage I always want to prove what I’m made of. Aidonia is Made of More…”
The new GUINNESS campaign, Made of More, speaks to persons who choose to be bold in their decisions, who choose to be distinctive and who value the philosophy that the more you put in the more you get out. GUINNESS consumers across the Caribbean are getting the chance to exhibit this trait through the GUINNESS Street Football Challenge, a community-focused scrimmage competition that allows the teams to show just what they’re made of.
“A big part of the GUINNESS Street Football Challenge is the entertainment factor. Music plays a big role in the lives of our consumers, specifically reggae and dancehall, and we’re happy to have Aidonia on board to show what Made of More looks like through music,” said Gareth Geddes, GUINNESS Brand Manager for the Caribbean.
This is the third staging of the GUINNESS Street Football Challenge. Eight Caribbean countries (Trinidad & Tobago, Guyana, St Vincent & The Grenadines, St Lucia, St Kitts & Nevis, Grenada, Antigua and Dominica) are participating with all the local champions converging on the isle of St Vincent from June 21 -22 where the Caribbean champion will be decided.
For interview opportunities with Aidonia contact:
LeVaughn Flynn
Brand PR Manager, GUINNESS
1-876-361-5725
Levaughn.o.flynn@DIAGEO.com
About GUINNESS
In 1759 Arthur GUINNESS signed a 9,000 year lease on the world famous Dublin brewery at St. James’s Gate. Since then, GUINNESS has become one of the most iconic brands of all time, built on a commitment to product excellence, innovation, social benevolence and philanthropy. GUINNESS is brewed in almost 50 countries and enjoyed daily in over 150 nations across the globe.
About DIAGEO
DIAGEO is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine categories. These brands include JOHNNIE WALKER®, BUCHANAN’S®, J&B® and OLD PARR® Scotch whiskies; ZACAPA®, CAPTAIN MORGAN®, PAMPERO® and CACIQUE® rums; SMIRNOFF®, KETEL ONE® and CÎROC® vodkas; GUINNESS® and RED STRIPE® beers; BAILEYS® and NUVO® liqueurs; YPIOCA® and NEGA FULÔ® cachaça; and NAVARRO CORREAS® wine.
DIAGEO is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about DIAGEO, its people, brands, and performance, visit www.DIAGEO.com.
For DIAGEO's global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit www.DRINKiQ.com.
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