Press Release
Banks DIH Limited
Date: September 19th, 2013
GEORGETOWN, GUYANA, September 19, 2013 -- For the 2014 FIFA World Cup™, Coca-Cola is creating the world’s most inclusive, participatory experiential event ever. The FIFA World Cup™ Trophy Tour by Coca-Cola will give more than one million people across the world the chance to experience the FIFA World Trophy™ in their own communities. Guyana included, the FIFA World Cup™ Trophy will arrive in Georgetown on October 30, 2013.
This will be the largest and longest global tour of the FIFA World Cup™ Trophy by Coca-Cola. Visiting more countries than ever during its nine-month journey, a total of 89 countries, with events in 39 countries across the region that is home to the host nation, Brazil. The tour will also be visiting 50 new countries that have never had the opportunity to host the trophy before.
The FIFA World Cup™ Trophy Tour by Coca-Cola is an exhibition of the real, one-of-a-kind, solid-gold FIFA World Cup™ Trophy.
The tour officially started in Brazil on September 12, its first international stop. It then is traveling to Fiji, Vanuatu and Tahiti in the South Pacific to get to Costa Rica on September 24 as the first point of its appointment in the Americas.
The FIFA World Cup™ Trophy Tour by Coca-Cola will arrive at the Cheddi Jagan International Airport (CJIA), Timehri at 09:00 hours on October 30 where dignitaries will give a “First Look” of the Trophy before attending the Media event.
Banks DIH Limited Sports Club at Thirst Park will be the venue for an exclusive experience where the FIFA World Cup™ Trophy will be on display and invitees will get a chance to have their picture taken with it at the event.
The tour continues through Central America and the Caribbean to the November 7 and from there will travel Africa, Middle East, Asia, South and North America and Europe, to return to Brazil in late April 2014, in time for the start of the World Cup.
The Coca-Cola Company has had a long-standing relationship with FIFA since 1974 and has been an official sponsor of the FIFA World Cup since 1978. Coca-Cola is a long-time supporter of football at all levels. This is the third time that Coca-Cola and FIFA have come together to bring the Trophy Tour to the world, starting in 2006 and then again in 2010.
For more details on the tour dates, upcoming events and access information, visit www.Caribbean.Coca-Cola.com, follow the Twitter account @CocaCola and @TrophyTour or visit on Facebook facebook.com/Coca-Cola.
- Local Contact: Troy Peters
- Tel: 225-0910- ext. 2146, 644-6871 (mobile)
- tpeters@banksdih.com