Press Release

Banks DIH Limited

Date: September 29, 2015

Your name on a Coca-Cola bottle

Guyanese can now get on a first-name basis with their bottles of Coca-Cola.

Georgetown - September 2015. Coca-Cola invites everyone to share moments of happiness with a campaign that uses the power of names to inspire people to enjoy together.

Coca-Cola is swapping out its iconic logo on 20-oz. bottles for the 170 most popular first names among Guyanese.

Share a Coke, was first launched in Australia and has since rolled out in more than 50 countries. It invites fans to find their names - and the names of family members, friends, co-workers and people they’d like to get to know a little better.

“This year, we have changed our name for the most common names in Guyana so that people can share a Coke with friends, family or someone special. Through this proposal, we want to invite everyone to rediscover the meaning of connecting and sharing, Ms Jennifer Khan, Coca-Cola Brand Manager said.

Ms. Khan said she is excited by this new promotional campaign as Guyanese join the world in sharing this experience.

Share a Coke packaging will roll out nationwide and will be brought to life online, outdoors, on TV and Radio. Fans can also visit to personalize virtual bottles and share them with friends, she added.

Coca-Cola will amplify and curate the #ShareaCoke conversation via its social channels.
“Share a Coke” is designed to get people talking and sharing.

The campaign puts a modern, youthful twist on the brand’s 128-year legacy of bringing people together and making them feel special.

Coca-Cola in bottled in Guyana under license by Banks DIH Limited at Thirst Park.