Banks DIH Limited
Date: September 29, 2015
Your name on a Coca-Cola bottle
Guyanese can now get on a first-name basis with their bottles of Coca-Cola.
Georgetown - September 2015. Coca-Cola invites everyone to share moments of happiness with a campaign that uses the power of names to inspire people to enjoy together.
Coca-Cola is swapping out its iconic logo on 20-oz. bottles for the 170 most popular first names among Guyanese.
Share a Coke, was first launched in Australia and has since rolled out in more than 50 countries. It invites fans to find their names - and the names of family members, friends, co-workers and people they’d like to get to know a little better.
“This year, we have changed our name for the most common names in Guyana so that people can share a Coke with friends, family or someone special. Through this proposal, we want to invite everyone to rediscover the meaning of connecting and sharing, Ms Jennifer Khan, Coca-Cola Brand Manager said.
Ms. Khan said she is excited by this new promotional campaign as Guyanese join the world in sharing this experience.
Share a Coke packaging will roll out nationwide and will be brought to life online, outdoors, on TV and Radio. Fans can also visit facebook.com/coca-cola to personalize virtual bottles and share them with friends, she added.
Coca-Cola will amplify and curate the #ShareaCoke conversation via its social channels.
“Share a Coke” is designed to get people talking and sharing.
The campaign puts a modern, youthful twist on the brand’s 128-year legacy of bringing people together and making them feel special.
Coca-Cola in bottled in Guyana under license by Banks DIH Limited at Thirst Park.